The Value of a Client Testimonial

Do you provide a service or product? You need a client testimonial. The value of a client testimonial goes further than we can measure. Let’s dive in!

A local consumer survey showed that 82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they always read reviews. The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision. 

Customer feedback sells, period! When you’re looking up a new restaurant, what’s the first thing you want to know? Is it good? How do you find out? Reading reviews. 

So let’s pose another question… what could be better than online reviews? How can you convert the 13 minutes and 45 seconds a consumer spends reading reviews into less time and more action? There’s a hint! Lights, camera… action.

A client testimonial video changes the game. If you can gather 1 or even 6 clients to sit behind the camera and talk about their experience with your product or service, you have some feedback to hold onto that will provide exponential value time and time again! 

Your testimonial video should be personalized to your company and vision. If you’re picturing a medicine commercial you’ve seen 100 times, don’t. A testimonial consists of a beginning, middle, and end. Tell them a story, and they’ll want to listen! 

At Real Content Solutions, we consider the history, story, and goals that go into each video we produce. Our goal is to capture the audience with a beautiful and impacting visual representation of your service or product. Want to see examples? Reach out to us! Or follow us on Facebook and Instagram