It is hard to believe that 2022 is around the corner. As always, digital marketing trends are evolving and we’ll be seeing some new tactics in 2022. We’ve compiled a list of trends for you to incorporate into your marketing in the New Year.

Social Media

Social media use is at an all time high, and in 2021 social media marketing became the top focus for most companies. Social media marketing will continue to reign in 2022. The top goal for social media use is increasing brand awareness. It is a great way to establish a direct relationship with your customers and really understand your audience.

Content Marketing

Content marketing continues to be a way that companies establish their expertise and increase awareness of their brand. The top three mediums are video, blogs, and infographics. Video content reigns supreme and should be a focus for marketing teams in 2022.

SEO

A good SEO strategy is now a necessity to bring traffic to your website. Optimizing your keywords will help you compete with your competitors when it comes to increasing your appearance in search engines. Any strong marketing strategy will include SEO in 2022.

Email

Don’t think of email as a fossil just yet! Email marketing is still going strong with 77% of business reporting increased engagement with email marketing in the past year.* Email marketing provides the highest return on investment of any other marketing platform, and should be a focus in 2022.

Automation

The future of marketing is now. Marketing automation is a vital tool that saves marketing teams time while allowing them to reach more people. Chatbots are the latest tool teams are using to automate their marketing efforts and it’s something companies should explore in 2022.

Conclusion

Marketing trends in 2022 will continue to build on the trends of 2021. Investing in a social media strategy and video content should be a top priority for companies in the coming year. If you need help making this all happen, we’re happy to work with you. Get in touch with us today.


*Bump, Pamela. 2021. “The Marketing Trends of 2022 [The Ultimate Guide].” HubSpot Blog. https://blog.hubspot.com/marketing/marketing-trends.