When first starting your business, you probably won’t have much of a budget to spend on marketing. But how can you grow your business without spending big bucks getting the word out there about your goods and services? The good news is that the internet has made it possible for small businesses to market themselves without breaking the bank. Here are some tips to achieve organic growth and engagement for your business.
You will often hear the term content marketing in relation to organic business growth. Organic content is different from a sales advertisement. Content marketing provides entertainment or education to potential customers. This can be accomplished with blogs on your website, posts on social media, or videos that you post on your website or Youtube – to name a few examples. Content marketing should aim to prove your expertise in your field, showcase the value of your products or services, or simply build a personal connection with your audience.
Social media is an excellent way to engage with your audience without spending any money. You may think that you have to constantly be posting to see any results, but consistency is the key over quantity. Try to post at least 2-3 posts per week, vary your content, and stay away from sounding too salesy. You can use social media to post examples of your work, show the behind-the-scenes of your business, or share fun or educational content. Remember to respond to comments and direct messages, and really engage with your followers.
SEO is one of the key ways to draw organic traffic to your business. SEO stands for search engine optimization, and it is the practice of using strategic keywords in your content to raise your website’s ranking in search engines such as Google. You should use keywords to optimize website headers, bodies of text, and even meta descriptions of images. You can use websites like SEMrush or Moz for SEO keyword research. Or you can simply type a search phrase in Google and see what other keywords show up. Remember not to go with the most popular keywords, as these will have too much competition.
Email is the best way to build a loyal customer list that you can use to update customers on the latest happenings with your business. You should be making strong efforts to get customers to sign up for your email list. There are several ways to do this. You can mention it as a call-to-action on a social media post to sign up or include it at the end of a blog article. Include a sign-up form on your website that is really obvious as soon as people click on your website. Encourage people to sign up with an incentive like a discount code or exclusive download.
There are many ways to attract new customers to your business without spending too much. Organic marketing can help your business grow, but it can also be a lot of extra work for a small business owner who is already busy making sure their business runs smoothly. If you would rather have a team of professionals taking on this work for you, please don’t hesitate to contact us.